A corporate website can have various purposes, performing a number of internal and external functions to help boost the success of your business. Internal functions are related to the actions users take when already on the website, while external functions serve to bring clients to the site, i.e. they are related to how the website appears on other portals, such as search engines.
Internal business functions
Internal business functions relate to how your corporate website presents information to users and guides them towards conversion, i.e. the moment when a user becomes a (potential) client by ordering something or contacting the company. This is achieved through the use of web design tools, such as content layouts, call-to-action elements, landing pages and many others. A quality website ensures that a potential client is easily able to find what he or she is searching for, and is then guided towards making a purchase or placing an order.
A corporate website can have various purposes, performing a number of internal and external functions to help boost the success of your business. Internal functions are related to the actions users take when already on the website, while external functions serve to bring clients to the site, i.e. they are related to how the website appears on other portals, such as search engines.
Internal business functions
Internal business functions relate to how your corporate website presents information to users and guides them towards conversion, i.e. the moment when a user becomes a (potential) client by ordering something or contacting the company. This is achieved through the use of web design tools, such as content layouts, call-to-action elements, landing pages and many others. A quality website ensures that a potential client is easily able to find what he or she is searching for, and is then guided towards making a purchase or placing an order.
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